About Pure Style Girlfriends
PURE STYLE Girlfriends offers women an instant, hassle-free way to bring out their inner A-Lister without the risk and expense of cosmetic surgery. You're naturally beautiful and you can naturally enhance your beauty in a way that leaves you in charge of your own body image—because, we have the right to be Va Va Voom one moment and a little demure the next! After all, what's important to you today will be different than what's important to you in 10, 20 or 30 years. And, of course, like all of our good girlfriends, we always have the right to look and feel our best.

Mission
a message from founder & CEO, Juliana Lutzi

I started PURE STYLE Girlfriends to empower women with healthy, simple and inexpensive solutions to many a fashion faux pas & wardrobe woe.

As my girlfriends discussed their interests in and hesitations with cosmetic surgeries, I fully understood the reasons why they were considering benefits over the financial and physical costs: As women, when we look our best, we feel our best!

The confidence this feeling inspires shines through in everything we do, from how we interact with people to how we carry ourselves throughout the day, and especially how prepared we feel to tackle life’s little curve balls.

But, as I weighed the pro’s and con’s of this decision with each friend, I thought "Why does looking your best have to be so expensive, so permanent, and so physically risky?" That’s when I started Pure Style Girlfriends.